In today’s fragmented media world, where technology enables consumers to control what, where and when they experience their entertainment, traditional methods of reaching audiences aren’t enough. Brands need to make deeper connections to break through and engage, wherever their audiences happen to be. By harnessing the power of great storytelling, we help brands make those deep and lasting connections.
Whether integrating brand messaging and product into top-rated TV shows and movies, or creating and distributing original short-form documentaries, our team of producers and entertainment marketers help our clients make an impact. Our longstanding relationships with A-list writers and directors, television and film production companies, major broadcast and cable networks, studios, talent agencies and top digital platforms enable us to provide unique access to top global entertainment properties.
Once we identify the most strategic properties with which to align, we work with our creative partners to ensure our client’s brand attributes are authentically woven into a story to maximum effect. We then develop an audience engagement plan that delivers our branded entertainment programming across the media spectrum in earned, owned, paid and social channels. We combine that with 360° integrated marketing activations that extend the experience via promotions, retail, gaming and events – and have worked with brands in virtually every category, ranging from health care to consumer products and travel, unlocking brand imagination for clients.