Growth of corporate value and external reputation management through communication

Edelman’s Corporate team provides various communications strategies for corporate PR and reputation management, including crisis management and PR strategy/action. Corporate team also takes the lead in building trust between stakeholders and corporations through spokesperson training and effective internal communication.

  • Shell Korea: Support for social investment activities to improve corporate communication around ”Child Safety" 
  • Disney: Promote Disney, Pixar, Star Wars, Marvel - four franchises of The Walt Disney Company - as cultural icons/trends
  • Novelis: Communication activities delivering social benefits of aluminum
  • AMOREPACIFIC: Corporate PR for the global communications around Asian beauty
  • Diageo Korea: Managed 'Cool Drinker' campaign aimed at creating a responsible drinking culture
  • Samsung Electronics: Global PR support and media training
  • AIG: Ongoing corporate PR support
  • Pizza Hut: On-going corporate PR / issue management support
  • Macquarie: Shareholder activism communication advisory
  • Global Consumer goods company: Product defect and liability litigation
  • Global energy company: Disaster and employee casualty at local plant
  • Global raw materials company: Fair trade issue
  • Global real estate company: Disaster and civilian casualty case
  • Global auto company: Series of fire incidents
  • Global financial company: Post-merger integration communication advisory
  • Global healthcare company: Product recalls
  • Global food company: Category promotion campaign to expand market in Korea
  • President Identity (PI) consulting projects: On-going crisis and media trainings and workshops (more than 30 times a year)