The Galaxy S9 Multimedia Press Portal was designed with a single purpose in mind – to help journalists experience the spirit and values behind Samsung Mobile’s flagship device.

With the aim of guiding the media away from producing conventional reports on technical specs alone, the multimedia platform delivered visually engaging narrative assets to help journalists tell humanistic and user-centric stories about the new device.

The Multimedia Press Portal catalyzed in-depth media engagement and coverage of the launch worldwide, with major networks and outlets using the visual assets to produce a wide variety of stories. Beyond the media landscape, the content on the microsite also resonated with the wider public, as the number of unique users and visits doubled compared to the Galaxy S8 Unpacked.