Fatigued by superficial online relationships, a number of Korean millennials seeking authentic experiences has been on the rise. In response, Sunkist launched "Share What's Real" campaign to remedy this growing issue.
Sunkist operated a café truck, "Citrus Therapy Café", around Seoul to meet the millennial customers in person. A citrus dish customized for each customer was served to refuel their body and mind.
Sunkist also opened a pop-up store that replicated a Sunkist grove in California. It offered a variety of citrus-themed activities, from VR experience, games to cooking classes, to provide refreshing, authentic moments.
The campaign was executed across digital and offline channels via brand film, social campaigns and OOH (outdoor) advertising and was successful in significantly increasing brand awareness.