For the 2020 Edelman Trust Barometer Special Report: Brand Trust in 2020, over 11 markets, including South Korea, and 22,000 people were surveyed from May 27 to June 5, 2020.

According to the Special Report, a majority of the respondents wanted brands to address a diverse set of challenges and take an active role in advocating for change. Please refer to the full report for more information.